Utilitarian
When circularity meets agility
How we helped Utilitarian build a scalable AI-powered platform for in-store product returns, from rapid prototype to live deployment across multiple retail stores.
AI is an important technology in our methodology. From Rotterdam, we apply AI in concrete projects and services, focusing on robust, scalable solutions that deliver real value.
AI Agents & Automation
You've seen what AI can do. Now you want it to actually work. We build AI agents and automations that take over tasks. Not demos, but production-ready solutions.
Growth Engineering
Strategic consultancy and hands-on implementation for marketing teams. From advice on what to fix first to building the technical infrastructure that enables data-driven growth.
Expertises we frequently use alongside AI.
Real-world projects and research articles where we applied AI.
Use Cases
Lab Articles
AI Agents in Practice
AI agents: when to use them and when not to
Part 2 of AI Agents in Practice. What are AI agents good at? And where do things go wrong? The do's and don'ts based on practical experience.
unwrite.it
An experiment against AI slop
We built a prototype using structured feedback and read-only editing to improve AI content. The result: workflow matters more than the model.
010 Coding Collective
Laziness as Business Risk in the Era of AI
The danger of AI isn't that it makes mistakes. The danger is that you stop checking, and no longer know what AI can and cannot do. Why that's a strategic risk.
Programmatic SEO
Automating tag chaos: how we mapped 140 variations to 27 topics
Content teams create hundreds of tag variations. 'AI strategy', 'AI consulting', 'AI development', all meaning 'AI'. We built a system that automatically groups similar tags by meaning instead of exact text matches, mapping 140 variations to 27 core topics in seconds while revealing content gaps.
010 Coding Collective
How the UX of AI Chatbots Makes Human Control Impossible
ChatGPT and similar AI interfaces are designed for complete autonomy, not for collaboration with experts. Why that's a problem and how to build AI interfaces that support verification.
AI Agents in Practice
What are AI Agents?
Part 1 of AI Agents in Practice. Everyone's talking about AI agents, but what are they really? From hype to practice: function calling, MCP, and why the technology isn't the problem.
AI and elections
ChatGPT isn't very left-wing or right-wing, it's cautious
In the run-up to elections, there's growing concern about AI chatbots offering biased political advice. We systematically tested GPT-4o with StemWijzer (a popular Dutch voting guide), both with and without user context. While the model leans slightly toward left-progressive parties, its most striking behavior is refusing to take strong positions. Built-in guardrails seem designed to prevent assumptions about your political preferences, unless you explicitly state them.
Our team has deep experience with AI and related technologies. Discover which team members specialize in this expertise.
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Jeroen Marchand
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Maikel Hofman
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Jur Ligteringen
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Kevin Schenkers
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Kevin Land
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Marcel Fleuren
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Eward Bartlema
From AI prototypes that need to be production-ready to strategic advice, code audits, or ongoing development support. We're happy to think along about the best approach, no strings attached.
free
Free Consultation
In 1.5 hours we discuss your project, challenges and goals. Honest advice from senior developers, no sales pitch.
1.5 hours with senior developer(s)
Analysis of your current situation
Written summary afterwards
Concrete next steps