Utilitarian
When circularity meets agility
How we helped Utilitarian build a scalable AI-powered platform for in-store product returns, from rapid prototype to live deployment across multiple retail stores.
AI is an important technology in our methodology. From Rotterdam, we apply AI in concrete projects and services, focusing on robust, scalable solutions that deliver real value.
AI Integration & Automation
Transform your business processes with intelligent AI integration and automation solutions. From chatbots to workflow automation, we help you leverage AI to boost efficiency and reduce manual work.
AI Strategy Workshops
Strategic AI planning workshops to help your organization navigate the AI landscape, identify opportunities, and build a roadmap for successful AI adoption. From vision to execution plan.
Growth Engineering
Strategic consultancy and hands-on implementation for marketing teams. From advice on what to fix first to building the technical infrastructure that enables data-driven growth.
Expertises we frequently use alongside AI.
Real-world projects and research articles where we applied AI.
Use Cases
Lab Articles
unwrite.it
An experiment against AI slop
We built a prototype using structured feedback and read-only editing to improve AI content. The result: workflow matters more than the model.
Programmatic SEO
Automating tag chaos: how we mapped 140 variations to 27 topics
Content teams create hundreds of tag variations. 'AI strategy', 'AI consulting', 'AI development'—all meaning 'AI'. We built a system that automatically groups similar tags by meaning instead of exact text matches, mapping 140 variations to 27 core topics in seconds while revealing content gaps.
AI and elections
ChatGPT isn't very left-wing or right-wing, it's cautious
In the run-up to elections, there's growing concern about AI chatbots offering biased political advice. We systematically tested GPT-4o with StemWijzer (a popular Dutch voting guide), both with and without user context. While the model leans slightly toward left-progressive parties, its most striking behavior is refusing to take strong positions. Built-in guardrails seem designed to prevent assumptions about your political preferences—unless you explicitly state them.
Our team has deep experience with AI and related technologies. Discover which team members specialize in this expertise.
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Jeroen Marchand
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Maikel Hofman
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Marcel Fleuren
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Kevin Land
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Eward Bartlema
We’re happy to start with a good conversation about your challenge and explore the best solution together.
worth € 3,750
Risk-Free Hackathon
Join a one-day hackathon where we test and build on your idea. Not planning to use the outcome? Then you don’t pay – no questions asked.
Clarity on technical feasibility in just one day
Immediate validation with users or investors
Avoid costly technical mistakes early on